SALMAN
07-14-2010, 06:18 PM
New Delhi based Dual Sim Mobile handset player Zen Mobile, part of over 1000 crore Telecare group has roped in iconic bollywood actor Big B Amitabh Bacchan as its Brand Ambassador. According to the agreement, Mr. Bachchan will endorse and promote the products offered by Zen Mobiles.
Zen Mobile brand stands for style, innovation, and performance, the qualities that Bachchan epitomizes making him the most loved and respected actor in India.
http://4.bp.blogspot.com/_rd0_KdrRxb0/TDeFx8xnnrI/AAAAAAAACkY/0OM7FiaY0LQ/s400/Amitabh-Bachchan-Zen-Mobile.jpg
Zen Mobiles is geared up to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market. The company plans to leverage its association with Bachchan through an exciting media campaign and various interactive consumer related activities in the coming months.
Commenting on the occasion, Mr. Amitabh Bachchan said, “I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people and I found exactly these qualities in Zen Mobiles. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen’s handsets.”
"India is a critical market and the competition in mobile handset technologies is growing fast. Mr Bachchan will help render sheen to our brand with his grandeur. Nothing compares with the legendary Big B, a style icon, who is admired as an aspirational figure and Zen Mobiles is placing its bet exactly on that", Deepesh Gupta added.
Courtesy: Zen Mobile (http://latest-mobile-phones-news.blogspot.com/2010/07/amaitabh-bachchan-zen-mobile-brand.html)
Zen Mobile brand stands for style, innovation, and performance, the qualities that Bachchan epitomizes making him the most loved and respected actor in India.
http://4.bp.blogspot.com/_rd0_KdrRxb0/TDeFx8xnnrI/AAAAAAAACkY/0OM7FiaY0LQ/s400/Amitabh-Bachchan-Zen-Mobile.jpg
Zen Mobiles is geared up to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market. The company plans to leverage its association with Bachchan through an exciting media campaign and various interactive consumer related activities in the coming months.
Commenting on the occasion, Mr. Amitabh Bachchan said, “I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people and I found exactly these qualities in Zen Mobiles. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen’s handsets.”
"India is a critical market and the competition in mobile handset technologies is growing fast. Mr Bachchan will help render sheen to our brand with his grandeur. Nothing compares with the legendary Big B, a style icon, who is admired as an aspirational figure and Zen Mobiles is placing its bet exactly on that", Deepesh Gupta added.
Courtesy: Zen Mobile (http://latest-mobile-phones-news.blogspot.com/2010/07/amaitabh-bachchan-zen-mobile-brand.html)